In the ever changing TV and internet market it is important to stay one step ahead of the competition when it comes to promoting and getting your message across. In today’s fast paced and diverse media marketplace this is where broadcast public relations comes in.

When your organization wants to create awareness for a product launch, event, or crisis management, how can you get the media’s attention?  Through a well coordinated, video public relations campaign.  Starquest Productions can provide you with several cost effective and proven options in the area of broadcast public relations.

Video News Release

A VNR-Video News Release is the electronic version of a printed press release. It’s a pre-produced "packaged" generic news story or unnarated footage and interviews clips (called "B-Roll" in the industry) that serve as a video promotional tool.

Video news releases cover a wide variety of useful and informative topics, new products or services, health, medical,  special events and crisis management. With the use of targeted, “pitch calls” specific stations/websites and programs are contacted and provided with your video news release. With the use of video tape encoding we can monitor the accurate tracking of where such hand out video is used. (see: SIGMA (verification service) for additional information.

Samples of a VNR

Satellite Media Tour

A Satellite Media Tour, “SMT” provides clients with an unparalleled ability to present their news story/expert in a live unedited forum for an extensive period. SMT’s are perfect for a product launch or tied to a timely event or trend. On average, a live television news interview lasts from 3-7 minutes. This is valuable extensive on-air time considering the average TV commercial is 30 seconds long and the average news report is a mere 90 seconds long.During an SMT the spokesperson interacts “Live” with TV newscasters in a one-on-one interview via satellite. From a single studio or field location we connect remote cameras and transmitters to a satellite then turn on the switch.
At a fraction of the time and expense of traveling to 20 cities to conduct 20 live TV interviews, we get you on the air in just a few hours… and you never have to leave your seat to get there. One minute you are live in San Juan, the next Sydney.